Welcome to Jarod Farrow's Portfolio
I'm an SEO & Marketing Operations Analyst with 3+ years of experience helping clients grow their online presence through data-driven strategy and smart automation. I specialize in the full SEO lifecycle — from keyword research and on-page optimization to technical audits, local SEO, and performance reporting — with a proven track record of delivering real, measurable results.
What sets me apart is my ability to bridge the gap between SEO strategy and analytics. I don't just track rankings — I dig into GA4, Google Search Console, SEMrush, and Power BI to understand the story behind the numbers and turn those insights into action. Whether it's identifying a content gap, fixing a technical issue dragging down rankings, or building an executive dashboard that makes campaign performance impossible to ignore, I bring both the analytical depth and the strategic thinking to move the needle.
I also bring a unique edge in automation. Having built AI-powered workflows using ChatGPT and Zapier that saved clients hours of manual work every week, I understand how to scale SEO operations efficiently — without sacrificing quality or attention to detail.
My background in insurance gave me something most SEO professionals don't have — a deep understanding of how confusing systems affect real people, and how important clear communication and education are when helping clients navigate complexity. That perspective shapes how I approach every campaign and every client relationship.
I'm not just someone who understands SEO — I'm someone who can own it, report on it, and continuously improve it.
SEO & Marketing Operations Analyst
Grew organic website traffic by 20% in 5 months through targeted keyword research, on-page optimization, and a high-quality backlinking strategy
Conducted ongoing SEO audits using Google Search Console to identify crawl errors, indexing issues, and ranking opportunities across client websites
Analyzed website traffic and user behavior data in GA4 to identify underperforming pages and implement data-driven content improvements
Managed and optimized multiple Google Business Profiles to improve local search rankings, increase map pack visibility, and drive inbound leads for clients
Performed competitive keyword research to identify content gaps and opportunities, informing monthly content calendars and blog strategies
Monitored and improved Core Web Vitals and page speed metrics to support technical SEO performance across client sites
Built and maintained Power BI dashboards to track SEO KPIs including organic traffic, bounce rate, keyword rankings, impressions, and conversion rates
Collaborated with content and development teams to implement technical SEO improvements including metadata optimization, internal linking strategies, and URL structuring
Developed and executed local SEO strategies for luxury home builder clients nationwide, improving regional search visibility and lead quality
Tracked keyword ranking movements weekly using SEMrush to measure campaign effectiveness and adjust strategy accordingly
Reduced client reporting time by building automated workflows that pulled live SEO and advertising data into digestible dashboards
Identified and disavowed toxic backlinks to protect client domain authority and maintain healthy link profiles
Optimized title tags, meta descriptions, header structures, and image alt text across client websites to improve click-through rates from search results
Created and presented monthly SEO performance reports to clients, translating complex data into clear, actionable recommendations
Results & Wins
📈 20% increase in organic traffic in 5 months
⏱ 61.1% reduction in time-to-fill through AI recruiting automation
🕒 ~3 hours saved per client weekly through automated workflow systems
📍 Improved local search visibility across multiple Google Business Profiles
📊 Executive-level Power BI dashboards used for live campaign decisions
🔗 Built and executed backlinking strategies that directly contributed to organic traffic growth
🎯 Optimized title tags, meta descriptions, and on-page content across multiple client websites
📉 Lowered bounce rate through targeted content strategy and UX-informed SEO improvements
🔍 Conducted weekly keyword tracking across client sites to identify ranking opportunities and adjust strategy
📋 Delivered monthly SEO performance reports translating complex data into clear client recommendations
Customer Service Representative
To further broaden my operational and compliance experience, I joined Progressive as a Customer Service Representative. In this role, I managed high-volume customer interactions while processing insurance claims in accordance with strict policy guidelines, documentation standards, and regulatory requirements.I conducted detailed claim investigations to validate information, identify discrepancies, and mitigate risk, ensuring accuracy and audit readiness. I regularly resolved escalated customer issues, applying analytical thinking and policy knowledge to deliver fair, compliant outcomes in high-pressure situations. This role strengthened my ability to balance empathy, accuracy, and compliance while maintaining professionalism and attention to detail.
Certifications
Google AI Essentials - 2025
SQL Certification, Pierian Training, February 2025
SEO Certification, HubSpot Academy, FEB 2025 - MAR 2026
Reporting Certified, HubSpot Academy, FEB 2025 - MAR 2026
The Complete Python Bootcamp - 2026
Skills & Tools
| SEO & Search | Reporting & Analytics | Soft Skills |
|---|---|---|
| SEMrush | Power BI | Client Communication |
| Google search Console | Microsoft Excel | Cross-Functional Collaboration |
| GA4 | Google Analytics | Strategic Thinking |
| Google Ads | CRM Platforms | Data-Driven Decision Making |
| Google Business Profile | KPI Tracking | Project Management |
| Keyword Research | Data Modeling | Executive Reporting |
| On-Page Optimization | Dashboard Development | ATS Systems |
| Technical SEO | Claude AI | Recruiting Automation |
| Link Building | ChatGPT | Process Optimization |
| Local SEO | Zapier | Performance Reporting |
| Core Web Vitals | AI Workflow Automation | SQL |
| Meta Tag Optimization | Python | HubSpot |
| Competitor Analysis | Content Strategy | Performance Reporting |